Retail giant, Edgars, celebrated the ‘cloth of music,’ with its adventurous Edgars Denim Experience. In celebrating denim’s flexibility and knack to be all things to all people, the local fashion retailer went on an unforgettable joy ride, this past weekend, starting in the inner city of Johannesburg with a celebrity shoot and climaxing at the exclusive Edgars Denim Experience Lounge at Black Coffee’s Block Party in Soweto
The campaign featured actor and presenter Kay Sibiya; actress and presenter Mbali Nkosi; actor Nkuli Tshirumbula; founder and Editor-in-Chief of According to Jerri, Jerri Mokgofe; actress Duma Ntando as well as presenter and model K Naomi – who took part in a scrumptious shoot styled by Jerri Mokgofe and photographer Philly Mohlala, against the cultural heart of Newtown Precinct. The dynamic denim squad then wrapped the day up with a build-up party for the Black Coffee Block Party at the popular Great Dane Bar in Braamfontein.
“The stories people tell with their denim bring them to life! Denim is a canvas for customization that not only celebrates our similarities but also our individuality – and I guess you can say the same about music,” said Letso Phiri, Managing Executive for Brand and Product Marketing at Edgars
Our celebrity guests graced the exclusive Edgars Denim Experience VIP Lounge with their fans to share their personal denim stories of character, adventure, weekend fun, hanging in the city and forging of new paths on the Edgars Denim Experience Wall while the nation’s hottest artists took to the Black Coffee Block Party stage – entertaining crowds and etching great denim stories with hit after hit.
Starting this week, it’s time to dial up your festive season outfits with a pair of fashionable denim from Edgars:
The crazy and beautiful Duma Ntando with Kay Sibiya.
The hot Nkuli Tshirumbula.
Them cool kids.
mmmmmhhhh uhlelo fifteen on fleek.
Jonga sana Mbali is serving on a platter.
see what I mean.
Jerri Mokgofe from According to Jerri.
K-Naomi could serve me anytime in this pair of denims and those sandals.
playful Kay Sibiya.
The big table.
I definitely wouldn’t mind any of these guys denims yazi maybe Edgars stores will be one of my stops this festive.
See anything you could rock?
Supplied Images & Content by DNA Architects